QUICKEN LOANS BOUNCES ON BOARD WITH RYAN NEWMAN AT SHR
Newman's Quicken Loans Carrier Classic paint scheme looks like a basketball court floor
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(KANNAPOLIS, NC - NOV. 1, 2011 - RIS)Quicken Loans, the country's largest online mortgage lender, today announced a partnership with Stewart-Haas Racing and driver Ryan Newman.
Quicken Loans will be the primary sponsor on Newman's No. 39 Chevy for nine of the season's races in 2012 and will be an associate sponsor for the rest of the season, as well as on team owner Tony Stewart's car for the entire year.
This weekend's Sprint Cup race at Texas Motor Speedway will tip off the sponsorship, with Newman's car carrying a special paint scheme representing a wooden basketball court and basketball to highlight the Quicken Loans Carrier Classic NCAA basketball game on Nov. 11. Played on the flight deck of the USS Carl Vinson, the special game at Naval Base Coronado in San Diego Harbor pits No. 1 UNC against the Spartans of Michigan State, before 7,000 military personnel and spectators. The game is televised live on ESPN at 7:00 p.m. EST/4:00 p.m. PST.
Jay Farner, president and chief marketing officer of Quicken Loans commented: “as a company that prides itself on the speed and ease of its loan process, it only made sense for Quicken Loans to partner with NASCAR – a sport built around amazingly fast cars and extremely talented drivers. More than just sponsoring Ryan Newman, we’ve found a perfect partner in Stewart-Haas Racing. Right from the first conversation with them, we knew we had found a team as driven to amaze as we are.”
“It’s an honor to represent the U.S. Army and it’s great to have Quicken Loans join our team," said Newman, winner of the 2003 Sprint Cup race at Texas, "because now we can do even more to help active soldiers and veterans alike. There’s such a parallel between what we do in NASCAR and what our Soldiers do. They go to battle, and their only goal is to win. To partner with a company as engaged with the military as SHR is something that makes us all very proud.”
In honor of Veterans Day and the millions of people who have served in the Armed Forces, Quicken Loans recently made a $111,111 (Veterans Day falls on November 11, 2011) donation to the Navy-Marine Corps Relief Society, which provides financial, educational and other assistance to members of the Naval Services, family members and survivors. For more information, please visit www.QuickenLoansCarrierClassic.com.
John Davison
Long-time RIS staffer, beginning in the mid-80s. Charlotte, NC area local contact.